The Build Your Author Marketing Strategy Workbook is a practical, guided experience that walks you through developing a marketing strategy, grounded in your brand strategy.

What’s Included:

4 Strategic Sections:

• • Author Brand Foundation – Define who you are as an author
  • Genre Positioning & Market Fit – How you’re different and why readers should choose your books
  • Reader Avatar & Discovery – Who they are, where they hang out, and what makes them buy
  • Amazon & Discoverability Strategy – Amazon keywords, categories, and algorithms that get you found
  • Reader Engagement & Community – Newsletters, ARC teams, and community that drives awareness
  • Marketing Channels & Phased Strategy – Where to market based on your genre and reader behavior
  • Measurement & Optimization – Understand what’s working and what isn’t